Fundraising Objectives


“A thing aimed at or sought; a goal.”

Once your organization has identified your fundraising goals, it is time to solidify some objectives to reach those goals.

Objectives are a critical part of every fundraising plan.  They are the mechanism by which you measure your success and they are the triggers that continue your fundraisers momentum.  If you reach a pivotal point (a certain objective) in your fundraiser, your next objective should carry you along to your final goal.
Objectives Should Be:
Measurable – Include specific dollar amounts.  You should also include milestones in your fundraiser. (i.e. Once we raise “X” dollars, we will implement “X” objective.
Specific – They should relate to a concrete fundraising activity (or set of activities) that will be deployed.
Achievable – Make sure you come up with a target that is achievable.  Otherwise your participants will easily get discouraged and unfocused.
Relevant – Use Motivdeals Fundraising.  We are innovative, relevant, and can give you recurring revenue for future fundraisers!
Timescaled – THIS IS HUGE.  Make sure your participants know what milestones to hit and when.  Make hard ending deadline to your fundraiser!

Interested in Innovative Technology?

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The Dana Barrett Show is the only live, local radio show focused on what’s happening in Atlanta.  From startups to big business and everything in between!

Not only do they discuss all the “Happenings”, but Dana also focuses every Tuesday on some great Technologies being built in our beloved ATL.

With. That. Being. Said… MotivDeals Fundraising will be featured next Tuesday on the Show!  Tune in and program your radio to 1190AM!

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Motivdeals Featured on Hypepotamus

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Everyone is motivated by something. That something could be supporting cancer research, building a great youth center, or upgrading your team’s sports equipment. In order to raise money for a cause, traditionally, church groups go door to door selling cookie dough and peewee football teams hold out their helmets at stop lights for donations. Many sports teams today offer a coupon booklet featuring local businesses and restaurants to incentivize donations. The problem is, when you do finally want to use it, you can never find the darn thing!Motivdeals is here to make the fundraising process easier by making the coupons digital.

Founder and Atlanta resident Kyle Valencia has lived in Georgia’s capital for nearly 20 years and has a photography and video production business, Valencia Productions. Recently, he realized there was an opportunity for fundraisers. “I was approached every year by football players trying to sell me plastic fundraising cards. I thought, “With today’s technology advances, there has to be a better way of doing this,” says Valencia. This motivated him to start Motivdeals in January 2013.

Kyle Valencia Headshot

Kyle Valencia, Motivdeals Founder

How does it work? Motivdeals is a SaaS that is user friendly for fundraisers and donors alike. Non-profit organizations list their cause on and then sell 12 month membership codes to donors. Donors then become members, and select the deals they would like to redeem from the many restaurants and other local businesses featured. Those deals are emailed directly to their smartphone so Motivdeal members can simply show the store clerk the “redeem now” button at checkout. “Not only does Motivdeals help sports teams & organizations fundraise, we also have built a platform that gives local food and service companies free access to market to the local people,” says Valencia.

FB promo AD

While there are an infinite amount of causes out there, Motivdeals is currently focusing on sports teams. “There are 461 high schools in Georgia alone. Each one having multiple sports and clubs operating within their walls. Although we do help other organizations like churches or art clubs, our main focus is capturing the attention of the sports community,” claims Valencia.

He also noted, “We are currently fundraising in Georgia and Ohio (and) are working on a partnership with an established fundraising company that would allow us to expand to the 30+ states that they are fundraising in and use their infrastructure to sell our Motivdeals product.”

Motivdeals recently finished a seed round of funding and are backed by local tech entrepreneur and Relus Technologies CEO, Mark Metz. “I invested in Kyle from my personal experiences. I have bought popcorn, wrapping paper, cookie dough, magazines, coupon books, and steak knives: all for great causes, but most of the products I really didn’t want. Motivdeals is a real “feel good” technology. Kyle has created an awesome solution that makes the process of raising money easier and more successful for the team, and gives the donor a product they will really use.”

They are also now hiring a full time salesperson as well as a developer, so look out for Motivdeals to make a big impact in 2015.

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Did you check us out on Tech Crunch Radio?


If you don’t follow us on Social Media, you probably didn’t see this post:  Listen to our founder, Kyle Valencia, on #TechCrunch Radio TONIGHT! SiriusXM Insight 121 between 6:30pm-7:00pm. #TCRadio #SiriusXM #MotivDeals

Our founder, Kyle Valencia, was just on Tech Crunch Radio a few days ago giving shout outs to our amazing technology!

He talked about love, business, and the art of throwing a frisbee. (Jokes1) Seriously though, we have a lot going in the headquarters of Motivdeals.  Big deals & huge technology launches are coming in 2015!

Stay Tuned

If you don’t follow us on Social Media, you need to!



What color is this shirt? ‪#‎thedress‬ ‪ ‪#‎TheMotiv‬


Ok, this is a shameless way to get you to come to our Fundraising blog.  If SEO is the game, then Motivdeals is winning.

Anne Frank once said, ”No one has ever become poor by giving.”   If you are a Giver, this should totally resonate with you.   A Giver knows that no matter what “happens” with the “gift”, it is a win.  Why?  Because helping others is always a win.  Helping your community fundraise, helping your church install cabinets, or helping your local boys and girls club are ways that people contribute to society and society needs more Givers.

If everyone have the mindset of “Giving” throughout their everyday lives, the “Poor” would slowly disappear.

‪#‎QuoteOfTheDay ‬‪#‎Motivdeals‬ is ‪#‎Digital‬ ‪#‎Fundraising‬ in #innovative ways!


Why Digital Fundraising is Better than Traditional Ways



Figuring out that you need to fundraise is the easy part.  If you need money, you need money.  Finding a legit, established, and effective fundraiser is another story.

Traditional means of fundraising such as selling cookie dough, pine straw, laundry detergent, christmas trees, and deal coupons is, THANKFULLY, on its way out!

The old way was to sell a physical deal card or booklet, requiring the customer to physically keep the card on them in order to redeem. Motivdeals uses the sales of fundraising memberships allowing people to receive local deals through their smart phone.

We create all of our revenue through the sales of these fundraising membership,  (It’s a SaaS model); therefore, we are able to give local businesses the ability to create and manage specialized deals 100% free WITHOUT being gouged like other deal services.

Essentially we have flipped the goliath “DAILY DEAL TECH SITES” business model on its head.  We now place a small burden on the consumers, while no burden is placed on the businesses.

We are helping the community by building the community.

Stay tuned, we are working an even more innovative way to raise money.  Coming soon!